Start with your client. Ask the organization questions like: Why are we here? What are we supporting? How will the money be used? What is the impact of the partnership and long-term plan? These sorts of questions will let an auction professional gain the knowledge necessary to become an ambassador for the organization rather than just serve as a talking head asking for money.
Create an environment of mutual respect, openness, acceptance and appreciation for shared values. The better our donors and Board understand what our challenges and successes are, the more helpful they can be.
Connect the dots, and spread the love; tell people about how their impact has spread (ex: tell CEO about IT director’s contribution). Make them part of a movement!
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